Technology never ceases to amaze, especially the newest. As the year is quickly concluding, we've noticed three major tech trends that could significantly improve your business practices in the coming year. These technological solutions are guaranteed to enhance your business's performance and strengthen your connection with your customers through their favorite devices. You can effectively utilize these tools to reach your target audience in a variety of creative ways. Here are three trends to keep in mind:
AR and VR
Augmented reality (AR) and virtual reality (VR) technology have sailed along in the mainstream for the past five years. Augmented reality technology consists of a live view of a real-world environment whose elements are "augmented," meaning they are computer-generated sounds, videos, graphics, and data. Virtual reality technology involves a computer simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment.
After the release of Oculus Rift, a crowd-favorite virtual reality headset, thousands of VR apps followed. Pokémon Go, a popular AR game, exploded with over 100 million downloads. The market is ready for AR and VR, and you'll need to be prepared for 360 immersive versions of virtually everything—and ample marketing opportunities to follow.
Machine learning is a field of computer science that gives computers the ability to learn without being specially programmed. This study has made tremendous developments within the past few years, even emerging to assist and enhance Google's core search engine algorithm. In 2018, expect to see more machine learning updates entering all types of consumer applications. These updates will offer better-recommended products based on prior purchase history, gradually improving the user's application experience.
Self-Automated Home Delivery
From the countless movies about futuristic times and the rapid growth of technology, we all knew robots would take over eventually. We've heard of places like Dominos, Amazon, and Google using self-automated cars and drones to deliver everything from to pizzas packages, but a company called Starship has recently produced small delivery bots using similar technology. These little robots, weighing about forty pounds, look like rolling ice-boxes and are designed to handle curbs and other obstacles on streets and sidewalks of metropolitan areas. They can travel for two to three hours on a single charge and can hold up to two shopping bags.The bots are always in contact with a human correspondent who can take over if necessary and the purchaser is the only one who can access the items.
Looking ahead can prepare your business strategies (or your budget) accordingly. Whatever the case may be, it's exciting to think about the new information technology revolution that's headed our way. Welcome to the future!